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Vin Hoey

Managing Director, Strategic4sight, Inc.

Email: vinhoey@strategic4sight.com

Phone: 214-886-7962

  • Senior marketing executive with extensive nonprofit and for-profit leadership experience
  • MBA from Carnegie Mellon Univeristy
  • BA degree from DePauw University

Nonprofit Experience

United Way of Metropolitan Dallas

Senior Vice President, Brand Strategy and Communications

  • Provided strategic management of marketing and communications
  • Led the Brand Department to develop donor communications, create public relations opportunities and manage events
  • Formed volunteer leadership advisory committees and launched a broad volunteer engagement program
  • Developed communication strategies and key messages, defined target audiences, developed market research
  • Wrote donor communication materials and speeches
  • Produced Web site strategies and content, orchestrated employee communications, created press opportunities
  • Supported strategic United Way initiatives

Throughout his business career, Vin

  • Provided significant volunteer leadership to a variety of local, national and international nonprofit organizations in various cities
  • Chaired the boards of directors of six nonprofits, founded two nonprofits, and led key initiatives
  • Currently serves on the board of the Dallas Bethlehem Center, a child development center in South Dallas

For-profit Experience

ExxonMobil

Global Marketing Communications Manager for ExxonMobil Chemical Company

  • Led marketing communications, public relations and brand management for the company's ten worldwide business units
  • Experience includes marketing products to the packaging, automotive, construction, tire, textile, healthcare and medical, agricultural, fuel and lubricant, printing and consumer product industries

Expert on high-change environments

  • Spearheaded the integrated employee, customer, news media, and community communications programs for 15 ExxonMobil Chemical Company acquisitions, divestments and joint ventures
  • Designer of a communication due diligence process to significantly increase merger and acquisition success

Author and lecturer

  • Taught MBA class at Southern Methodist University
  • Wrote industry technical publication articles on change management communications
  • Wrote curriculum and instructed senior marketers in Strategic Public Relations on behalf of the Association of National Advertisers

Member of CEO Netweavers, an organization of CEOs and trusted service advisers who share a philosophy of servant leadership







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Fay Fleming

Senior Director, Strategic4sight, Inc.

Email: fayfleming@strategic4sight.com

Phone: 214-802-3070

  • Senior marketing & market research executive with diversified nonprofit and for-profit experience
  • MA in marketing at Webster University
  • BA degree in finance at University of Oklahoma

Nonprofit Experience

Business Performance Company President

  • Has consulted with many nonprofits across the US in the areas of marketing, strategy and donor relations
  • Specifically worked with nonprofits in identifying new customer and donor niches, creating and testing advertising messages, development of communication materials, and strategies to increase market visibility
  • United Way of Metropolitan Dallas - Executed research to support new client segments, developed messaging and wrote communication materials/Web site and executed employee feedback process
  • Monsanto Fund - Collaborated directly with President and Senior Leadership over multiple years to develop intellect and strategy to launch several new charitable initiatives

Provident Counseling

Vice President, Marketing and Public Relations

Provided strategic management of marketing, advertising and public relations; supervised a department of eight in support of six offices in two states.

Throughout her business career, Fay has:

  • Provided significant volunteer leadership to a variety of local and national nonprofit organizations in Oklahoma, Missouri and Texas
  • Worked on and with boards of directors of numerous nonprofits and has been instrumental in marketing strategy and execution

Currently participates in Leadership Texas class of 2010 and serves on the Business Ministry at Christian Chapel Temple of Faith in Dallas

For-profit Experience

Business Performance Company President

  • Has consulted with a wide variety of clients in the areas of strategy, marketing and research, including: Proctor & Gamble, AT&T, Best Western, Church’s Chicken and Edward Jones
  • General Motors – Designed, trained and led national team of researchers in execution of dealer-level research; it was the largest qualitative research project conducted in the US during that period
  • Business Personnel Solutions – working with HR Director and Senior Executives to develop training targeting client communications, customer service and team-building issues for their customer service group.
  • Metro Transit – worked with senior management over the course of several years to develop and test key communication messaging to different audience segments for critical issues affecting the overall system

Business Columnist

  • St. Louis Business Journal and St. Louis Post Dispatch

Adjunct Instructor:

  • Taught at several universities, including Washington University in St. Louis, MO in the areas of marketing, public speaking and research

Currently serves on the Executive Committee-Fort Worth for Dallas-Fort Worth American Marketing Association and on the National Committee for the Public Relations Society of America