Nonprofit Marketing Certificate Course


CNM Nonprofit Marketing Certificate Course Graduation

Next Nonprofit Marketing Certificate Course: Fall 2017 in Dallas

During the past decade nonprofits have struggled to build awareness of the products and services that they offer to our community. This struggle has been magnified by difficult economic conditions, funder demands for impact, rapid changes in marketing best practices and growing diversity in communications media.

Program Benefits:

Participants will interactively develop (or revise and improve) an integrated brand strategy-marketing- PR plan for their agency to help achieve their nonprofits’ goals. At the end of this coarse, participants will understand how to:

  • Create marketing objectives and strategies that support agency goals for fundraising, volunteer recruitment, target client outreach, new program/service launches, and other areas
  • Conduct marketing research
  • Develop brand strategies, name, logo and tagline, as needed
  • Utilize social media, media relations, marketing communications and events to help promote the nonprofit
  • Improve messaging, storytelling and website content
  • Develop communications programs that engage donors, volunteers and other stakeholders and that inspire them to become ambassadors
  • Manage across part-time/full-time staff members, volunteers and outside resources to maximize marketing results
  • Develop and sell a marketing budget
  • Determine the most effective measurement tools to evaluate progress and improve marketing

Who Should Attend?

  • Professionals in large nonprofits who seek more exposure to marketing best practices to enrich their performance and careers
  • Professionals in small and mid-sized nonprofits that may not have full-time internal professional marketing resources or whose marketing professionals want to keep up with changes in their field
  • Fund development, Executive Director and other nonprofit professionals


9/15/17, 9/22, 10/6, 10/20, 11/3, 11/17, 12/8

Each session is 9:00 a.m. – 12:00 p.m.


CNM Connect

2902 Floyd Street, Dallas, TX 75204

More Info & Register


“Vin recently instructed CNM Connect's Nonprofit Marketing Certificate for the seventh time! He is always refreshing and tailoring the curriculum to his audience, attentive to the needs of our clients and gives personalized attention to each participant. Vin is a wealth of knowledge; he understands the unique challenges and opportunities nonprofits have in marketing and keeps a focus on key nonprofit target audiences: donors, volunteers and clients. CNM Connect is thrilled to partner with Vin to bring high-quality education opportunities to North Texas nonprofits!”

Monique Waggoner
Associate Director
Education and Tarrant County Engagement, CNM Connect

“Vin's Marketing Certificate course has been incredibly helpful, both for my organization and my professional growth. Creating a marketing plan has helped us formulate answers to questions we didn’t even know we needed to ask. Thanks to Vin’s expertise, I feel prepared to plan and execute my organization’s communications more effectively than ever before.”

Adam Black
Special Projects Manager
Japan-America Society of Dallas/Fort Worth

“This course was a life saver for our communications team and taught us how to think more strategically. It showed us the importance of marketing and its impact on everything from volunteers to events to fundraising. With help from a great instructor, we were able to turn our thoughts and ideas into a great marketing plan that is strategic and promising.”

Judy Wright
Vice President – External Affairs
Promise House

“The CNM Marketing certification is a must. This class offered an awesome hands-on approach that enabled me to think strategically to develop a marketing strategy for our organization that was in complete alignment with our organization goals and direction. Now we have a plan with meaning.”

Shannon Page
Program Director
Education Is Freedom

“The CNM Nonprofit Marketing Certificate course has given me the confidence to take more ownership of my role within the organization. We have already surpassed the goals that I set for my marketing plan. We are going from 50% membership renewals to 74% renewals, and our membership grew by 24% as of last June. A big part of it was the overall positioning efforts and reinforcing our membership value on our website.”

Anthony Armstrong
Associate Director of Publications
Learning Forward

"Thanks to this course, I was finally able to think strategically and am now a powerful voice at the leadership table with a comprehensive marketing plan to bridge the efforts of the development, volunteer and program departments. I am working my plan instead of reacting to last minute requests. If you are in nonprofit communications and marketing, you must take this class!"

Kirsten Bossart
Director of Communications
Girls Inc. of Metropolitan Dallas

“The Marketing Certificate Program is an excellent educational series that guides you to develop a comprehensive marketing plan. The instructor, Vin Hoey, is very knowledgeable and has extensive experience with nonprofits. Case studies on actual nonprofits helped demonstrate effective tools and strategies. I found this program to be a valuable training experience.”

Mia Russo
Coordinator of Fundraising and Development
Arlington Classics Academy

“This course brought me up to speed with current marketing techniques used in nonprofits, as well as allowed me to develop a marketing plan that is the backbone for all that our organization does in regards to communication and outreach. Whether you are new to or well-seasoned in nonprofit marketing, this course is sure to bring about new ideas and techniques through interaction with other nonprofit marketing representatives.”

Simone Summerlin
Director of Programs
Mothers’ Milk Bank of North Texas, Fort Worth

"This course provided the structure, knowledge and helpful feedback I needed to develop an integrated marketing plan. Thanks to a very knowledgeable course instructor, I learned more about setting measurable goals, conducting a marketing SWOT analysis, and marketing communication tools. I also gained new ideas and helpful insights from the classroom dialogue with other nonprofit professionals."

Karen Steele
Marketing Manager
ACH Child and Family Services, Fort Worth

"The Nonprofit Marketing Certificate provided me with a great range of ideas and techniques that I can apply to my Communications and marketing responsibilities. Subjects including market research, conducting a SWOT analysis, setting measurable goals, and social media were comprehensively covered and it was great to be able to share my challenges, questions, and successes with other nonprofit marketing professionals."

Philp Burn
Communicaitons Director
Texas Divisional Headquaters, Salvation Army